PLANT A SEED PROJECT
Design Brief
The Plant a Seed Project is a social campaign that believes every individual should have access to fresh, healthy, and locally grown food, regardless of their location or situation.
The goal of the initiative is to identify communities within Metro Vancouver who would benefit from a community garden and to facilitate with the implementation of those gardens through monetary donations.
4 areas of focus: Inner city schools, underprivileged neighbourhoods, hospitals, and long term care facilities.
They hope to provide a safe and supportive environment for individuals to grow their own food and build a strong, connected community.
Logo
For the logo, I wanted it to be friendly and approachable. Using a carrot as the main illustrative element, I hoped to represent the mission of the community garden campaign.